Strategic Management and Business Policy
Unit code: BMO6511
Credit points: 12
Strategic Management examines the decisions, actions and processes undertaken by firms for success, growth and change in a business environment. Managers at all levels are involved in the strategic management process and must be able to utilize an advanced body of knowledge and skills to plan and problem solve in this area. This unit of study will explore the principal elements in external and internal environments which impact on organisations and consider how current theoretical frameworks and the interdisciplinary and professional knowledge base respond to complex issues. High level analytical and planning skills will be required to prepare relevant business plans.
On successful completion of this unit, students will be able to:
- Identify and evaluate the impact of key environmental factors; including economic, social, technological and political, in the strategic management context
- Critically review the major models used in strategic analysis
- Justify the applicability of strategic choices based on consideration of implementation factors and conditions
- Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems
- Theorise the implications of business strategy choices on functional strategies, including marketing, operations and finance management
- Design a strategic plan for an organisation.
The assessment for this unit has been designed specifically for our online students and will occur at various times across the seven-week study period.
Assessment activities may include essays, reports, case study analysis, tests and quizzes, reflective writing and/or business plans.