Social Media and Social Marketing Approaches to Health Promotion
Unit code: HPO7009
Credit points: 12
This unit equips students with the knowledge and skills to navigate challenges associated with contemporary social media and social marketing concepts and theories, and provides the tools to implement health promotion programs which have integrity, focus and ability to reach diverse populations. Through critical analysis of current local, national and global social marketing platforms used for health promotion, students will address the legal requirements, health literacy considerations and traverse the balance of technology, content design and delivery in order to construct innovative and effective health promotions. The strategies of social marketing, analysis, planning, execution and evaluation in health promotion will be critically reviewed. Through examination of behavioural theories to guide social media health promotion programs, students will be supported to utilise the project management cycle to create online health promotion strategies.
On successful completion of this unit, students will be able to:
- Critically evaluate the models, theories and design concepts which guide health promotion using different delivery platforms locally, nationally and globally.
- Critique the legal requirements, health literacy considerations and foundational expectations for social marketing in health promotion with diverse populations.
- Investigate social marketing strategies utilised to present effective health promotions using social media.
- Analyse models of health behaviour and behaviour change and their use in social media and marketing health promotion programs to influence behaviour change.
- Formulate innovative and effective health promotion programs using social media and the project management cycle for design and delivery.
Contribution to a discussion board on concepts in public health (500 words) - 10%
Critical analysis on social determinants of health (2500 words) - 50%
Policy Brief on a cause of action (2000 words) - 40%
This unit is studied as part of the online Master of Public Health.